This program rocks! Melissa truly went above and beyond my expectations. I loved having the opportunity to watch the amazing videos, learn at my own pace, and ask questions through email and on the live calls. Melissa is truly invested in helping the program participants succeed and grow their visibility through effective publicity . This course teaches you everything you need to know to get started and create a powerful publicity campaign. I can’t say enough positive things about Melissa!
Dr. Carla Stokes
Women’s Health and Youth Expert: http://drcarla.com/home/
Melissa and I have had a long-standing relationship. First, she was my publicist, landing me major press in Health Magazine, MSNBC, Fox Business News and more. Then one day over coffee, we began talking about how to turn those PR opportunities into increased revenue for my businesses. I was surprised how business-smart this PR pro was… so much so that I actually hired her for business coaching. Her specialty is how to turn visibility into cash. The result? Projects that brought six figures within two months of coaching. They say that behind every successful woman, there’s a man. Well, that’s true for me, but I have to add that behind my success is Melissa Cassera, too! ”
Melissa Cassera is unlike any business + PR coach I’ve ever encountered. When I started coaching with Melissa, I was struggling to raise my visibility and to define my own unique brand. By working with Melissa, in a very short timeframe I was able to score a feature in my all-time favorite magazine, Whole Living, and get interviewed for other publications as well. Our rebranding efforts have also resulted in a dramatic shift in my business model to bring in additional revenue streams. She helped me to craft pitches to position myself as a professional speaker, which led to my booking weekly events 4 months out. Melissa can help you create magic in your business. I would call her unique approach to coaching as bewitching. She captivates you into taking some serious action in your business that makes dreams come true!”
CEO of Chamberlain Leadership www.marionchamberlain.com/
Melissa Cassera has the brilliance of creating vision and unbelievable copy for the marketing and development of your business. She has been able to take my business to another level and create a master plan that she helps to implement with you with the potential to making any 7-figure goal. Melissa has a unique fun loving style of truly serving her clients from both heart and soul. You will be super fortunate in experiencing Melissa as a coach..she is very professional and a wonderful guide to helping you grow your business.”
Melissa is a freakin’ PR rockstar! Talking to Melissa is like talking to your girlfriend. She gives you straight-up honest advice and is a wealth of expertise. During our coaching session, she gave me hands-on, user friendly action steps to follow immediately. Everything from coming up with pitch ideas, (which she is brilliant-she can spin the pitches right off the top of her head!) to creating a system to track all media sources with a mix of national to local. She broke the overwhelming process down in achievable steps and gave me tons of ideas on how to pitch to magazines and TV stations. After our coaching, I landed my dream article! I took Melissa’s advice and contacted the editor of one of my favorite magazines. I offered do to a guest post on their website, and it went very well. They loved it and now I am set to write an article for their wedding issue! With Melissa’s support and guidance, plus kick-ass action plans, I am on my way to becoming an expert in my field. I highly recommend Melissa to anyone who want to take their business to the next level.”
Lisa Consiglio Ryan
As a news anchor, I get a ton of pitches every day. Some are good, but most are not. I can honestly say that every idea Melissa has ever pitched to me I’ve loved! She truly “gets” TV. She’s been on-camera and behind the scenes, so she knows exactly what we’re looking for, and she knows how to pitch it. Her ideas are creative, interesting, and fun, and they always appeal to a wide range of viewers. She makes my job, and filling the sometimes intimidating guest calendar, a piece of cake!
WFMZ 69 News Morning Anchor
It may sound silly, but my approach to finding a publicist came very close to my process for finding a great hair stylist – find someone with great hair and ask, “who do you use?!” All kidding aside, I found Melissa because she was the PR-brain behind all the great press going to Angela Jia Kim of Savor the Success. I saw all the great advice Melissa was giving the Savor community and knew that I wanted to work with her. Words cannot fully describe how awesome it is to work with Melissa. She is a true professional who knows what she’s doing and refreshingly exceeds your expectations over and over again. During a 6-month campaign she was able to media train me for live TV, radio and print interviews while instilling great confidence in me when speaking about my company, Cooking for the Clueless. Thanks to Melissa, we secured several television, print and web coverage and aside from the great press, many times she went above and beyond the call of duty in helping us prepare to pitch Cooking for the Clueless as a show! We continue to get great press because of her hard work. My partner and I have said over and over and still agree, “Melissa has been our best investment yet!”
Zuzy Martin Lynch
Cooking for the Clueless
Working with Melissa Cassera has been a terrific experience. When I started out I didn’t know how to get the word out about my business and my internet radio show, Women Entrepreneurs – The Secrets of Success. I was a novice regarding promoting myself and felt uncomfortable putting myself out there. Now with Melissa’s help I’ve been quoted in major publications, have been interviewed on a national news program and have built an impressive media resume. When you start out in business you try to do it all yourself, but there’s a point where you have to call in the experts if you want to take things to the next level. This is why I recommend working with Melissa. She’s obviously an expert at what she does and she manages to make it fun as well. I have the platform I have today because of Melissa’s hard work.
Deborah A. Bailey
Author of Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life www.dbaileycoach.com